Yapta - getting money back when airfare goes down

There's a new startup out of Seattle called Yapta--they're jumping into the fare-comparison pool along with FareCast, Kayak, etc. You visit websites such as Expedia, Orbitz, or the airlines' sites and "tag" fares you want to watch. OK, not too much new yet...

Here's their twist: they continue to watch the fares for you AFTER you buy the ticket. There's a rule in the airline industry called the guaranteed airfare rule--if you buy the ticket directly from the airline and the fare drops, you can get a refund.

Read more at the blog of Business 2.0 Magazine's Erick Schonfeld.